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Team Airlyft

Team Airlyft

Let’s Forking Dance - Case Study

As a pivotal part of their growth strategy, Tanssi Network launched the “Let’s Forking Dance” testnet campaign with the following objectives & incentives

Let’s Forking Dance - Case Study

About Tanssi Network

Tanssi Network eliminates blockchain infrastructure complexities, allowing developers to launch secure and scalable networks in minutes using no-code templates or fully customizable tools. By streamlining the appchain development process, Tanssi empowers innovators to focus on building impactful applications rather than dealing with underlying technical hurdles. Backed by top-tier funds such as Borderless, Arrington Capital, Fenbushi Capital, Hashkey, and others, Tanssi is set to revolutionise how appchains are built and deployed.

Objectives of the Testnet Campaign

As a pivotal part of their growth strategy, Tanssi Network launched the “Let’s Forking Dance” testnet campaign with the following objectives & incentives:

Boost Community, Developer & Block Producer Participation

Engage a diverse range of participants—including Users, Builders, and Block Producers—to foster a vibrant and active community around the Tanssi Network.

Stress-Test the Network

Generate millions of on-chain activities to rigorously evaluate the network’s performance under heavy load conditions, identifying any potential issues before the mainnet launch.

Incentivize Engagement

Allocate 1% of Tanssi Network tokens across three separate tracks to effectively motivate participants and reward their contributions to the testnet.

Validate Robustness and Scalability

Use the campaign as a comprehensive testbed to ensure the network’s infrastructure is robust, secure, and capable of scaling to meet future demands.

Challenges

In pursuit of their ambitious objectives, Tanssi Network faced several significant challenges that needed to be addressed to ensure the success of the “Let’s Forking Dance” testnet campaign:

Maintaining a Fun and Simple Brand Language

The “Let’s Forking Dance” campaign needed to embody Tanssi Network’s fun and easy communication style. The platform and campaign materials needed to be perfectly in line with Tanssi’s brand identity—engaging, approachable, and free of unnecessary complexity.

Automated Validation of Millions of On-Chain and Off-Chain Quests

Building a system capable of automatically validating millions of on-chain and off-chain quests without extensive manual intervention was a substantial technical hurdle. The solution needed to accurately process vast amounts of data in real-time to maintain participant trust and campaign integrity.

Tight Launch Timeline

With only 3-4 weeks to launch the campaign, there was immense pressure to develop, test, and deploy the campaign infrastructure swiftly. Ensuring all features were functional and reliable within this timeframe required a battle tested platform with a proven track record.

Empowering Appchain Developers

Allowing appchain developers to create their own quests and track their performance added complexity to the platform. The system needed to support on-chain, off-chain & social quest configurations while providing intuitive tools for developers to engage users effectively.

Complex Leaderboard Requirements

Displaying multiple leaderboards for users and app developers—including on-chain, off-chain, and quest data—required sophisticated data aggregation and visualisation capabilities. The leaderboards needed to be transparent, up-to-date, and engaging to motivate participants across all tracks.

Geographical Restrictions and Anti-Sybil Measures

Implementing geographical restrictions and preventing sybil attacks through VPN checks and CAPTCHA verification presented technical challenges. The platform had to ensure compliance with regional regulations and maintain a fair environment by blocking fraudulent or duplicate entries without hindering genuine users’ experience.

Reward Distribution Strategy

Designing an effective reward distribution strategy was challenging because the product was still operating on the testnet. Tanssi needed to first award NFTs to winners across different tiers on a different blockchain, and then distribute the actual rewards once the platform launched on the mainnet.

Dynamic Appchain Integration and Faucet Support

Developers were creating app-chains on the fly, and the quest platform needed to dynamically integrate with these new blockchains. This required the platform to support functions like on-chain quests and faucets for each newly created appchain without delays or extensive manual configuration.

Building Let’s Forkin Dance with AirLyftX Whitelabel

Faced with a series of complex challenges and a tight timeline, Tanssi Network sought a solution that could address their technical needs for the testnet campaign while aligning with their brand identity. After evaluating various options, Tanssi chose AirLyft’s Whitelabel Solution for several key reasons:

  1. Customization and Branding: AirLyft offered a fully customizable quest platform that could be tailored to reflect Tanssi’s fun and easy communication style. This ensured that the “Let’s Forking Dance” campaign maintained brand consistency and resonated with the target audience.

  2. Rapid Deployment: With only 3 weeks to launch the campaign, Tanssi needed a solution that could be implemented swiftly without sacrificing quality. AirLyft’s Whitelabel Solution provided a ready-to-deploy platform that significantly reduced development time.

  3. Scalability and Automation: AirLyft’s platform was battle-tested for supporting millions of active users, minimising manual intervention and ensuring accurate, real-time processing of participant activities.

  4. App chain creation support: The solution supported decentralised quest creation, allowing appchain developers to create their own quests, integrate new appchains dynamically, and track performance—all critical features for engaging the developer community.

  5. Advanced Features: AirLyft provided essential functionalities such as complex leaderboards, geographical restrictions, anti-sybil measures, and a flexible reward distribution strategy, addressing all of Tanssi’s specific requirements.

Solution Overview

AirLyft collaborated closely with Tanssi Network to deliver a tailored Whitelabel Solution that met all the campaign’s needs. The key components of the solution included:

Customised Public Quest Platform

  1. Accessible and User-Friendly Interface: AirLyft developed a public quest platform hosted at Tanssi Network that listed all participating app chains randomly. This design ensured equal visibility for all appchains and encouraged users to explore different projects.

  2. Easy Onboarding with X Account Login: Users could effortlessly log in using their X accounts without the immediate need for a wallet. This lowered the barrier to entry, allowing users to familiarise themselves with the platform through off-chain quests, informative videos, and quizzes before engaging in on-chain activities.

Advanced Leaderboards for Enhanced Engagement

  1. Tanssian Leaderboard: This leaderboard collected data from the quest system and users’ connected wallets. It calculated on-chain activities such as transactions and gas used, applying a standardisation formula to rank users accurately. This comprehensive approach motivated participants by showcasing their progress and fostering healthy competition.

  2. Builder Leaderboard: Similarly, this leaderboard ranked appchain developers (builders) by evaluating their contributions. It combined on-chain data and quest engagement metrics to provide a holistic ranking system for developers, encouraging them to actively participate and contribute to the ecosystem.

Comprehensive Support and Onboarding

  1. Support Pages and Onboarding Flow: The platform included dedicated support pages and an intuitive onboarding process for new users. This ensured participants could navigate the campaign effortlessly, understand how to engage with quests, and maximise their experience.

  2. Live Support: The AirLyft team members were given roles in Tanssi’s Discord & Telegram groups to ensure the smooth functioning of the platform and help users in navigating the knowledge curve.

  3. Compliance Measures: Implemented a self-declaration process for non-U.S. citizens to comply with geographical restrictions and regulatory requirements, maintaining the integrity of the campaign and ensuring adherence to legal standards.

Dynamic Appchain Integration and Developer Empowerment

  1. Seamless Integration of New Appchains: Whenever a new dApp developer joined, their blockchain was easily integrated into the platform to support on-chain quests and faucet functionalities. This dynamic integration allowed for immediate inclusion without delays or extensive manual configuration.

  2. Developer Dashboards: Developers received their own quest dashboards where they could create faucets for their blockchains, set up social tasks, and design custom quests. This empowered developers to engage users directly, track the performance of their quests, and foster innovation within the community.

Result and Outcomes

  1. The campaign propelled a tenfold increase in Tanssi Network’s community size. The engaging platform and gamified quests attracted a vast number of new users, significantly expanding the network’s reach and influence.

  2. Over 150,000 unique users participated in the campaign, engaging with both on-chain and off-chain quests. This high level of participation demonstrated the platform’s effectiveness in attracting and retaining users.

  3. Participants completed 8 million quests, reflecting the platform’s ability to sustain user interest and encourage continuous engagement. The diverse range of quests catered to users of all experience levels, from beginners to seasoned blockchain enthusiasts.

  4. The campaign generated 3 million on-chain activities, providing a rigorous stress test for the Tanssi Network. This volume of transactions validated the network’s scalability and robustness, identifying areas for optimization before the mainnet launch.

Community Engagement and Growth

  1. Enhanced Brand Visibility: The campaign’s fun and approachable design resonated with the target audience, increasing brand recognition and establishing Tanssi as an innovative player in the blockchain space.

  2. Active Community Participation: The integration of social elements, leaderboards, and personalized profiles fostered a sense of community and competition, encouraging users to remain active throughout the campaign.

  3. Global Reach: With multi-language support and accessible onboarding, the campaign attracted participants from various regions, contributing to a diverse and global community.

Developer and Builder Engagement

  1. Appchain Developer Participation: Numerous appchain developers joined the campaign, dynamically integrating their blockchains and creating custom quests. This fostered a collaborative environment and expanded the Tanssi ecosystem.

  2. Builder Leaderboard Success: The Builder Leaderboard incentivized developers to engage actively, leading to innovative dApp creations and increased on-chain activities.

The partnership between Tanssi Network and AirLyft not only met the ambitious goals set but also laid a strong foundation for future success.